Culture, complexity, computers and community:
Or, what happens when cultural artifacts are given their own agency through computer mediation.


Ethan Kaplan

Media Arts & Technology / Art Studio
University of California, Santa Barbara


Date: Friday, January 30, 2004
Place: CS Conference Room
_____ Engineering 1, Rm. 2114
Time: 4:00 pm 5:00 pm (Refreshments served at 3:30 pm)


Abstract:
Online communities by their nature present problems related to both the taxonomy of discourse and the effect of taxonomy upon the community as a whole. As online communities endeavor to solidify a criticality around a specific commonality, the enabling infrastructure must provide a means of organizing discussion, and also needs to be transparent enough so as not to hinder said discussion. As the owner of a large online community with a database exceeding three gigabytes in size, I was presented with a problem in which the only autonomy granted within the infrastructure was on the users end. Information needed to conform to strict categorization, and was not given any reflexive ability itself. The people dictated the data, while the data remains passive outside of metonymical triggers. Complicating this in the case of my online community is the fact that this community is a form of cultural discourse around the fanaticism of a popular band. The study of this cultural discourse is hence hindered by the unidirectional influence of people upon data, without the data having autonomous interactions outside of human input. My endeavor is to change this approach. The crux of my method is thus: using data-mining and computer science models, methods and systems as a way to objectify cultural discourse to the point where the artifacts of discourse are given their own agency. Hence, by having their own agency, the emergence of different facets of the cultural study is not dictated by subjective involvement or observation. I am not putting my own subjectivity on the discourse, but instead allowing the discourse to find its own meaning in relation to other artifacts. To do so, I am developing a system based on the combination of humanities research and computer science research called pStruct. In this presentation, I will present what pStruct is, how it works and how the combination of philosophical foundations with science aids the fields of cultural studies and art theory by giving the objects of study their own pseudo-intelligence in a virtual environment.

Biography:
Ethan Kaplan is a media artist focusing in the areas of online communities and fan subcultures on the Internet. Currently he is a Master of Fine Arts student in the Department of Art Studio, and a Master of Arts student in the Media Arts and Technology Program at UC Santa Barbara, as well as a fellow in the Integrative Graduate Education and Research Traineeship (IGERT) Program. Kaplan has a Bachelors of Arts from the University of California, San Diego in Visual Media. His work can be described as performance, in that it plays out with thousands of participants, or systemic in that the performance is dictated by software. His interest is focused on how identity, and perceptions of reality are mutated through algorithmically "objective" computer processes. As well, he does research into how the collapsing of media representation effects agents of popular culture and their fans, such as with the band R.E.M., whom Kaplan collaborates with. His website Murmurs.com has 14,000 members, with 50,000 visitors per week. He and the site have been covered in various media over the past seven years, including: VH1, MTV, CNN, Associated Press, National Public Radio, BBC TV and Radio, Entertainment Weekly, Spin Magazine and E! Entertainment Television. His work is chronicled at ethankaplan.com.>