@InProceedings{stone-gross11:clickfraud, author = {Brett Stone-Gross and Ryan Stevens and Richard Kemmerer and Christopher Kruegel and Giovanni Vigna and Apostolis Zarras}, title = {{Understanding Fraudulent Activities in Online Ad Exchanges}}, booktitle = {Proceedings of the Internet Measurement Conference (IMC)}, year = 2011, address = {Berlin, Germany}, month = {November}}